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Bringing Leaders, Ideas & People Together
Bella Blake Communications, Content and Engagement Portfolio
Strategy · Executive storytelling · Campaigns · Events · Partnerships · Creative
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Find the Story. Build the Platform.
For 20+ years, I've led strategic communications, content and convening for organisations working for people and planet. I work directly with CEOs, ministers and partners, turning complex ideas into stories people can believe in and act on.
I start with what the organisation needs to say, what the audience cares about and where the two overlap. Then I build the content, partnerships and events to make it happen.
Founder & Director, Blake Consulting, 2024 to present. Previously 17 years at the GSMA, the global association for the mobile industry, latterly Senior Marketing Lead, External Affairs & Industry Purpose.
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Connecting Stories, Audiences and Outcomes
A good story needs to be easy to understand, reach the right people, and give them something to do with it.
My thought process
One interview, many opportunities:
Turn CEO interviews and research into films, articles, executive social content and messaging leaders can share.
Reach the right audiences
Develop content calendars, paid and organic campaigns, partner toolkits, speaking platforms and tailored digital content.
Connect interest to participation
Use CRM, targeted segmentation, email and event journeys to turn interest into registration and follow-up.
Learn and improve
Track engagement and campaign performance, refining content, creative and targeting along the way.
8M+ reached · 3M video views · 100K+ event attendees · 40 → 87 CEO signatories · 16 → 30 task force MNOs representing 2bn+ connections · 30 projects in 21 countries · 2000+ community members Programme-level results across selected projects.
Act 02
Leadership, Storytelling & Campaigns
I find the perspective that makes an issue compelling, then build the content around it.
Selected Works
Act 03
Convening, Community & Partnerships
Bringing the right people together to spark conversations, strengthen relationships and inspire action.
Selected Works
Act 04
Brand, Publications & Creative Direction
I work on both sides of a brand: the system behind it, and the publications, films and events that carry it
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Brand Systems That Scale
Brand Systems That Scale
I start with the business ambition, then map the audience, competition and where strengths meet opportunities. That shapes a clear positioning. With designers, I turn it into a verbal and visual identity. For the retail client, that included the photography aesthetic.
Teams and partners get the tools to use it consistently, adapted to how they work. We measure impact inside and outside the organisation. The core brand holds; parts iterate with each new programme or partner, guided by learning.
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Creative Direction, From Page to Stage
I've worked on thousands of pieces of creative over 20 years. They range from reports and partnership decks to video, exhibitions and immersive experiences.
Co-wrote, edited and art-directed publications, presentations and infographics. Directed event creative and managed writers, designers and production partners.
Impact
Elevated the profile of mission-driven projects through thoughtful design and storytelling, reaching diverse audiences across print, digital and live.
Selected Work
Reports & Publications
Decks & Digital
Event Creative
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From Strategy to Delivery
From Strategy to Delivery
On any given day, I can be building a strategy, interviewing a CEO, editing a publication, briefing a designer, developing a digital journey or talking with partners to get the most out the right platform for us.
Ethos
Bring your stakeholders with you. I navigate complex relationships, from senior stakeholders to bringing teams, agencies and suppliers together to keep everyone aligned and the work moving. I've built a network of trusted collaborators who deliver under pressure, with high standards and humour.
Ask Why. I ask myself why before deciding what to produce. It keeps the work consistent wherever it shows up.
Details Matter. If we covered the logo, would people still know it was ours? At events, the delegate journey shapes feedback and engagement. For leadership campaigns, qualitative insight matters as much as quantitative results.
I don't take "it can't be done" as an answer. There's usually another way, often a Plan B, C and D. I'd also rather pick up the phone than arrange another meeting.
Core strengths
Strategy
Executive Storytelling
Campaigns
Events & Partnerships
Brand & Creative
I’d love to work with IMAGINE. Leadership for impact is something I really care about. After 20 years of telling leaders’ stories, building communities and delivering events, I’d really enjoy talking about where I could add value for you. I look forward to chatting further!